Personal branding on Instagram
The most important personal branding concepts you should know to build your brand
A brand is the sum total of thoughts and emotions people have about a product or company. When well designed are managed, brands have real power to drive sales. When poorly made, it can be very destructive to a trader. Brands are more than a logo, more than a color palette, more than a font choice, and more than a collection of images or attributes. Brands live in the consumer's mind, and until a brand is installed in someone's memory, it doesn't exist for that person.
Your personal brand is your reputation, defined by your character. A person's personal brand is their legacy and how people remember the brand - through the actions, expertise and emotional connections they create. Your personal brand shows your authenticity from the inside out. Personal branding is about expressing your true self by allowing yourself to be who you are meant to be. It is a planned way to make you an active partner in creating the direction of your life. You will learn how to bring more value to your work and the target market you serve through personal branding. Your personal brand acts as a filter to help you make decisions that are compatible with who you are and what you stand for. It categorizes what makes you unique and clearly connects your originality to the people who need to know about you.
Instagram can be used as a tool to add real individuality to an image. Many organizations these days run their organizations only on the web, forgoing all the costs of a traditional physical business with real advertising materials and other outrageous costs. So incorporating into social media like Instagram offers them a unique place to actually put a face to their image and build a pleasant attraction for their customers to engage with.
This leads to the advancement of the term called Influencers. People who have created a brand for themselves, otherwise recognized as a personal brand, have gained a large number of fans who motivate their followers to make decisions. They have a large fan base who follow the fashion trends and designs of that specific influencer and hang on to every word the Influencer says. After someone reaches the position of "Influencer" they are likely to be approached by brands to do sponsorships or may even be paid hundreds of dollars per post just to be seen using their products. Many individuals earn passive income or use their influencer status as essentially a career. How Instagram supports you ultimately depends on how you see it aligned with your brand's approach. The best way to get an idea of what Instagram can help you with is to determine what type of industry you own, what your main goal is, and how Instagram can help you achieve that goal. You can also browse similar profiles to get an idea of how other similar accounts are using Instagram for their own business. This way, you can get a visual idea of how Instagram is working for them, what strategies are being used best, and what goals are most likely to be met using the Instagram platform.